Confident Communication is the
Clear, Concise and Consistent Content that Connects
(What you’ll come to know about me is that I love alliteration and the power of three.)
- Peter Piper picked a peck of pickled peppers.
- She loved her Luxurious Lifestyle and the Love Story, that maintained her Livelihood.
- Are you trying to help, harm or hinder the process?
So how does this help build your personal brand?
So, your personal brand is made up of your
- value proposition and
- point of difference
(see what I just did)…alliteration. Thanks for indulging me.
In my process we find your voice, vibe and value and then capture it in an interview that is all about you, and the personal experiences that have shaped and shifted your passion and purpose.
The process starts as soon as you book into your interview. Subconsciously, you’ll be thinking about you whilst thinking about me, thinking about you and what I might ask you to think and speak about, so at this point – just breathe.
After conducting hundreds, maybe even a thousand interviews, one thing I have learnt (and more recently after reading up on neuropsychology), is that your brain has the capacity to retrieve memories like a filing cabinet. This is usually triggered by a conversation, thought, image, smell, taste, touch or sound.
What was so interesting about this process I created, was that I naturally included these elements without really understanding the impact. So what you get is a very unique conversation in a comfortable environment that allows you to openly share stories and express yourself along a timeline of events.
We cover nearly every aspect of your ‘human being’ and elements of the story of how you became you. As a trauma informed conversationalist who has experience and studies in social and physiology science, human behaviour and law, I’ve discovered I have this awesome arsenal of probing.
Now Probing questions are meant to clarify a point or help you understand the root of a problem. But they also help you see yourself differently, reframe beliefs, acknowledge accomplishments and accept all versions of you.
I know you’re asking what happens next?
Step 1. We record a Podcast as a lead generating digital asset
From this we can use, re-use, leverage and create any content, strategy or promotion you think will have the greatest impact.
Step 2. We can write an Expert Article to increase your authority
Step 3. We can write Blog Posts to communicate to your audience a clear message
Step 4. We write an awesome About Me Page to share your story, experience and expertise.
Step 5. We formulate testimonials that are curated from your clients
Step 6. We write up a Linkedin Profile that delivers an up to date professional connection.
Step 7. We can create Social Media plans and Posts that promote what you do with aN effective Call to action for each.
Step 8. We build a Link directory on instagram for a one click connection, include your bio and utilise the features that connect best with your audience.
Step 9. We design a Simple Client journey’s to take them from interest to engagement
Step 10. We develop and create Digital Assets that provide value.
We are experts in turning conversations into meaningful content.
We conduct interviews for Media, Press Releases, Product Launches, Events, Promotions, Charity Events or anything that is important to your business. From these interviews we extract tag lines, article headings, blog ideas, social media captions, podcast ideas and recommendations for marketing strategies.
From that extraction we write further content, record podcasts and even publish your interview on our Podcast Station.
Or you can take our recommendations and create your own work in-house.
PODCAST CREATION and digital assets
We create podcast strategies for our clients to ensure their message is being expertly articulated. From brainstorming to questions to pose, to storytelling and narration, to facilitating and editing – we have you covered.
Whether you want training to DIY your own podcast or want us to help you will all aspects, we have a tried and tested formula to make your podcast a success.
We can also publish your podcast on our podcast station the Sutherland Shire Podcast Station.
EXPERT ARTICLES and linkedin campaigns from your interview
One of the most difficult things in business is to write an article about yourself or your latest achievement!
We sit down with you, have a simple conversation, extract information and create content ranging from case studies, articles, content marketing, blogs, captions, tag lines and recommendations for future articles.
We can create press releases that articulate your message and purpose, and even assist you with putting you in touch with contacts who will publish them.
WEBSITE Audit and CONTENT Creation
Your website is an important part of your online presence. The key is to get your message across in a concise and relatable way so that your audience clearly digests why they need to do business with you.
‘From just one interview’ with you we extract your why, your how and your joy to create content that articulates clear messages and themes to your target audience.
Here’s you DIY Website Audit
communication strategies for social media
Scroll Stopping Headlines, juicy, connected, meaningful content with a strong call to action.
Sounds like an easy formula, right?
These days attracting and holding the attention of your audience requires character and consistency.
Have you got a strategy for brand recognition?
Are you staying front of mind?
How do you keep your audience engaged?
Do you distribute across all social platforms?
What is your tag line?
Do you have an elevator pitch?
online EDUCATION MODULES
For those of our clients who like to create their own content, or have a solid strategy in place but need a refresher or a bit of training to brush up on skills, we have a suite of educational modules to assist the DIY content creator.
Whether that’s guidance on how to write a great article, or create an engaging podcast series, or how to write a great social media caption, we have the DIY content creators covered.
We take you step by step through a process that helps you find your identity in a crowded market.
What’s Your USP?
We create all of this for you allowing you to feel confident in your brand.
Want to work with WordStyler? Pitch us!