not all storms come to rain on your parade, some come to clear your path.
“You are sitting on a gold mine of Digital Assets.”
Four steps in the content creation journey
1. Discovery
First, WordStyler will collaborate with you as part of a discovery process. It is during this stage that we learn about your specific requirements for content creation. We conduct a digital asset audit and decide which original content pieces to reuse and repurpose and identify other digital assets that would suit your strategy. We place them into a content calendar that aligns with your marketing plan and get to work developing only those assets that add a valuable customer experience.
Content Audit – stats, evaluation, assessment, identify gaps
Content Calendar – quarterly goals, content funnel
Website Site – Blogs, ecommerce capabilities, testimonials, media page
Videos – Product, Service, Education, Information, Connection
Facebook – Posts, Videos, Images, Product/Service Links
Instagram – Images, Influences and Storytelling.
Linkedin – News Worthy Articles, Expert Articles and Media Releases
Pinterest – Specific and targeted
Other Digital Assets – online courses, download-ables, checklists, quiz, webinars etc
2. Develop
Developing a content and effective strategies to support your business objectives is our focus. We want your clients to follow a clear path, free from confusion and overwhelm in the journey.
Nail Business Messaging
Lift Brand Awareness,
Increase Lead Generation
Clear Product Descriptions
Concise Service Description
Develop Website Traffic Drivers
Create Social Engagement
Build Digital Asset Catalogue.
3. Debrief
A simple to understand document and explanation that provides your team with an opportunity to review, comment and contribute.
4. Deliver
Content will be created by a team of SEO, copyright and expert industry writers. Final edits, backlinks to digital assets, branded imaging, product and service descriptions, marketing and promotions content is approved and supplied.
After the content is written, it is meticulously edited in-house to ensure a high standard of quality and that your specific requirements are met. In addition to a manual editorial process, the content is also verified for originality
Below are resources that will help you become, do and create.
- Digital Asset Checklist
